|
Address Verification Service (AVS) Address verification can drastically reduce fraud in the credit card industry if used effectively. AVS works by including two pieces of extra information in the transaction request sent to the card processor: the numeric portion of the cardholder's address, excluding apartment or suite number (req.addr) and the ZIP code (req.ZIP). For example, for the following address: 1023 Broadway Information sent for verification is: 1023 39029 This information is compared by the card processor against database information for that customer; if all other factors (card number, expiration date of card, etc.) cause the transaction to be approved, a return code is transmitted to the hosting engine consisting of the letter Y, a six-digit authorization number, and an AVS code. AVS codes correspond to different degrees of match when the address and ZIP code information are compared against the database. (If the other factors cause the transaction to be declined, no AVS code is returned.) AVS codes through dial-up connection If your connection to the card processor is through a dial-up connection, a single character AVS code is returned. These are the AVS codes that a merchant may see.
AVS codes through lease-line connection If your connection to the card processor is through a lease-line connection, a 3-digit AVS code is returned. These are the AVS codes that a merchant may see.
If a keyed merchant does not perform the AVS function at the time they are processing the keyed transaction, your merchant services provider or bankcard provider will consider the transaction non-qualified, whereby you, the merchant, will pay a much higher discount percentage for that keyed transaction. Performing the AVS function at the time you key in the transaction places that transaction in a mid-qualified range for your bankcard processor.
|